Mandatory Credit: Photo by James Gourley/REX/Shutterstock (8819354cz) Claire Foy Virgin TV British Academy Television Awards 2017, Arrivals, Royal Festival Hall, London, UK - 14 May 2017
J. Crew is being attacked on Twitter for any image featuring a black product with “irresponsibly styled” natural hair.

The image on J. Crew’s website reveals a product which has a “messy bun” donning a sweater-dress. Atlanta-based make-up artist Dae Louise took problem with all the styling in the model’s hair and tweeted out, “J.Crew…girl…ya’ll completely wrong,” that has because long gone viral with over ten,000 retweets and 400 opinions.


The responses have primarily agreed with Louise that the hairstylist merely did not understand tips on how to style black hair.

Other folks, meanwhile, have defended the brand name, expressing that all of J. Crew’s types are sporting the same “messy” look. Some buyers even posted photos of other gals in J. Crew catalogues with equivalent hair style.

Even continue to, these angered by the untidy bun have argued that, just because the white model’s tousled look operates, it doesn’t suggest precisely the same aesthetic is often realized on textured hair.

In response, some mentioned the overconcern with “edging” is actually a Eurofication of black hair, and that leaving it by itself is often a much better solution.

Considering that the criticisms have gone viral, both equally J. Crew along with the model represented in the photograph have responded.

J. Crew apologized on Twitter, writing, “J.Crew strives to characterize every race, gender and background. We sincerely apologize for your styling of this product as well as the offense which was prompted. We guarantee you that we are having steps to handle it, and also to reduce this from taking place once again.”

While Merihenny, the product inside the image, took a different stance and defended the look.

“Dear all, this awareness is flattering 🙂 but the principle of your brand name especially should be to clearly show that clothes can be comfortable[,] wearable and in a natural way lovely. Therefore the natural hair and make-up fits right in. Also these times it truly is all about gals embracing their natural looks so in this article it’s! We as human beings are never ever content with what we get [and] we usually want more and still complain! Anyways…thank you to the beneficial responses!”