American Eagle Outfitters has pulled a controversial bracelet from online and in merchants after getting massive backlash from buyers linking it to slavery.

The bracelet comes in a brass colour and options a screw cuff that numerous on Twitter have when compared with “slave wear” and referred to it like a “shackle bracelet.”

A single consumer tweeted into the nationwide commercial retailer, “I indicate, Appear ON, @AEO!! Appears to be a little bit evident. We don’t need to have to acquire slavery jewelry trending. It truly is offensive.”


A different named out the chain, tweeting, “I saw this ‘bracelet’ in and think you should revisit this. I’d personally never don this thanks for the clear slavery connection. I hope you do the best matter and take away this from the outlets,” in advance of writing the hashtag “slaves no additional.”

The model has considering that issued an apology for your insensitive screw cuff bracelets and vowed to pull the merchandise within the cabinets. It has by now taken it off of the website.

The corporate issued an announcement on Twitter, apologizing: “We’ve heard and realize the considerations with regards to the bracelet. We apologize and may clear away the item from our retailers and website.”

Just one person feels the reaction has not been significant enough, commenting, “I’m not sure this is a ‘we got caught and are sorry’ instant. Who created it? Who gave this the alright? No person thought it was a bad idea? It should not be the task of offended buyers in stores to become examining your merchandise?”

A short while ago, American Eagle has made waves with other badly obtained items like its filthy tackle Staten Island and inconsistent sizing for girls.